Hover ads, what are they?

So What is all the fuss about with Hover ads?

We all know what popups are, but why are hover ads touted as the next generation in web site promotion? And why was there a need to utilize this technology in a program like Hover-iT?

The answer is simple really, popup's have had their day and are now seen more as a nuisance and an obstruction to a visitors surfing.

Sure, when they first started to appear it seemed that every one liked them (including many in the upper echelons of web site design)

But if you happened to be an unfortunate soul that clicked one of those adult links or get quick rich schemes disguised as something else then you know that popup's were also used like a weapon not to advertise but to assault.

And eventually every one became annoyed with this intrusion, so in came the popup killers, first as stand alone programs, then as plug-ins to the browsers.

The very sad thing about all this is that popup's actually were incredibly effective when they were used responsibly this is why Hover-iT was produced.

Many of the online marketing gurus were pulling in optin-rates and sales some up to 300% and even now popup's are still being used by many and they are still very effective marketing tool especially for online forms.

Hover ads are a little bit different they are launched within the browser window and so are not a popup in the regular sense. Also with Hover ads the amount of customization and effects that one can add is vast.

Unlike regular popup's, Hover ads can be made to totally blend in with a web page or stand out as much as you can make them, not only that but Hover ads can be launched using "irregular" shapes as well.

Hover ads cannot be blocked by conventional popup blockers but they can be de-activated! Except in doing so one will also disable other essential components that will make their web surfing feel like they were back in 1994.

The point that many people who complain about popup's seem to forget is that they are effective.

Hover ads are not only just as effective but tremendously more flexible so that they are more appealing which means they have a much better chance of not getting closed.

Hover-iT producer and Hover-iT professional are designed with responsible marketing in mind.

The reason we made them "unblock able" was NOT to annoy the heck out of people ( Why annoy your potential clients?) but rather to give people a choice.

The problem has been that in the "frenzy" of popup killing most of the major browsers and add on search tools have the popup blocker "enabled" automatically.

Many people, especially new surfers to the internet would not know this, and this is really NOT fair for them or those trying to promote their products.

Now before some one starts to say that a visitor should NOT be subjected to this type of advertising let's look at one issue:

Choice! Yes who should have the choice? The visitor? or the Web master? or google, microsoft and the like?

The majority of people certainly don't like the idea of handing over their surfing decisions to the latter.

So it really comes down to the visitor or the web master.

We feel that the visitor should have the choice to disable this kind of advertising, and that the web master should have the choice of installing them on their web site.

If the visitor is so annoyed at seeing a popup on a particular web site they will do one of the following two things, close them and continue surfing or leave the web site and never return.

The choice is theirs!!

Hover-iT hover ad producer has some inbuilt effects that allow the web master to make the Hover ads as subtle as possible ( you can make them virtually unnoticeable) or as up front as you think will be necessary to make your offer stand out.

Hover-iT has some great templates as well to make your forms even more appealing.

This is the area that professional marketers are now looking to as a replacement for the now almost invisible popup.

Hover-iT producer is the BEST VALUE form money on the web right now? with Hover-iT you can:

• Set border thickness-colour, delay timed appearance, insert HTML, Flash, Java files, forms etc.

• Set position to appear anywhere on screen.

• Set cookies, pre-built effects.

• Set tollbar color, font style font colour, blend for total subtlelty.

• Add images, choose Form template, E-mail grabber template, paste code directly in it's HTML editor, draggable, and many more features and extras....read on below.

• And many more features including a timer code for timed specials and a dater code for date exiry specials.....

Hover-iT is also the best value for money in its range and program close to it Why spend $67.00 for similar programs that do less.

Marketers are looking for alternatives to popup's and Hover ads are just the thing that will replace them.

Hover-iT Team

info@hover-it.com

Hover ads .

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