Polarized marketing

So now that the dust has settled and all the shouting is done,  googles new changes mean that every one has a better chance of ranking high in it.

The decision to combine image video as part of the search criteria will leave a few behind for now but the smarter ones will benefit, how?

First off you still need to get good “quality” pr backlinks to your site, linkfarms or paying for inbound links to any one and sundry is not going to cut it any more.

You need quality links from quality sites, I have a small easy to use program that I have been using, seriously this has go to be the best $7 program on earth.

Here is the link: pr backlink.

It is incredibly easy to use, just type in the keywords that describe your product or site, and you get a huge list of blogs with their PR rank listed, then you simply choose the blog you want to post to and that is it.

Just a word of note: when you post make sure you post something useful, remember you only need a few ( one or two) high pr back links are enough to move you up in the search engine.

The owners of high PR sites generaly tend to withold your comment for moderation, so if you want your comment with your site link included on that high PR site then make it a quality post, not lengthy, but useful.

Next Video…..it’s quite simple really, even if you don;t have a camera.

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Every marketer who has used them knows full well that Hover ads are incredibly effective when it comes to subscription list building and sales converting.

Now we have been working in the back ground to take the professional version and give it a full face lift and make over to make it even more powerful and effective for you to use.

It’s also going to become a part of a new free membership site we are launching next month June 2007.

This site http://www.nitroconversions.com is going to shake the socks off your ankles go there and check out what we have in store for you and the best part is that a lot of it is for free.

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It is inevitable that sooner or later google’s might will overcome the MFA ( made for adsense web site)

The days of throwing up hundreds or even thousands of pages with your adsense pub id and making lots of money came to and end last October, and at a regular pace since google has been cleaning these web sites or accounts out of the system.

You can still make some decent money from Adsense but you have to play it by the rules or risk all your hard work go down the drain.

Google wants to provide quality search experience for its users and sites that have little or no content, or worse ( spun content) are being de-indexed from google’s database.

So where does that leave you if you want to make money with Adsense?

It leaves you in the same position that every other web master or site owner is in, your site should be attracting visitors to it because they want to go there, not because they are “taken” there to click adsense ads.

You have to look at this from the point of the advertiser, the advertiser wants to make a sale this is the whole point of paying for the ads.

If you were paying top dollar for google ads and most of the clicks were coming from people who simply wanted to “get out” of a site they deemed useless you would be pretty cheesed off that you were not getting a fair ROI ( return on investment)

And so many advertisers were closing their accounts because the returns were starting to be a bit skinny.

Google has not done this to punish Adsense partners but rather to protect its adevrtisers.

And as an Adwords advertiser I’m glad they are doing this.

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 Before you read this you should look at this example here the you will see why they are effective.

Hover ads, yes those flying, sliding and fading “popup” type of ads we are seeing everywhere can be more that just ads with fancy effects, with a bit of attention and thought they can be an incredibly powerful tool to obtaining increased subscriptions or sales.

Lets take a look at 2 features found in the hover-it hover ad creator. You can find some of these features on most other hover ad software, but this particular one is one of the first on the market.

1: The “spy” option.

2: The timer code and the dater code.

The “spy” option in hover-its hover ads program is extremely powerful, basically when you set this option to “on” the hover ad will appear anywhere on the page that your client is currently browsing.

For instance, if a visitor comes to your index page and then scroll down half way to the page and is reading a particular block of text you have, the hover ad you create with the “spy” option “on” will appear on that part of the page.

Combine this feature with the “fade in” effect and you have created a powerful and subtle ad that is speaking to the visitor personally.

If a visitor is scrolling down to your page and is still on it after about 15 seconds then, more than likely they are interested in the content of your page or product.

Setting the spy option to “on” enables you to have a quick “word” to them while they are reading.

What you are doing is creating a “one on one” with you using the hover ad and the visitor…. you cannot get more personal than that on a pc.

So what can you say? Simple things make the text as though you are talking to them briefly about what they are looking for and that you have what they want, then ask for their email address or have a link on the hover ad that they can go to for more info or to see the product.

The other is the “dater” and “timer” code basically this is a block of java script that you add to the hover ad to create a countdown type effect.

This is particularly effective if you want to create an “mad rush” effect for your product, the hover-it “timer” and “Dater” code includes a visible time clock that is showing counting down, you can set the time and day values for your offer.

Hover-it is an underpriced over delivering on features and is designed with the professional marketer and web master in mind, yet it is easy enough for any one to use, so if you want that extra touch of personal intervention on your site you cannot go past hover ads.

http://www.hover-it.com

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We all know what popup’s are, but why are Hover ads touted as the next generation in web site promotion?

The answer is simple really, popup’s have had their day and are now seen more as a nuisance and an obstruction to visitors when they are surfing web pages that contain them.

Sure, when they first started to appear it seemed that every one liked them (including many in the upper echelons of web site design)

But if you happened to be an unfortunate soul that clicked one of those adult links or get quick rich schemes disguised as something else then you know that popup’s were also used like a weapon, they were unleashed mercilessly, the second you closed one, another one or two would pop up and so on.

Eventually many people became annoyed with this intrusion so much so that they are now loathed. So in came the popup killers, first as stand alone programs, then as plug-ins to the browsers.

The very sad thing about all this is that popup’s actually were incredibly effective when they were used responsibly!

Many of the online marketing gurus were pulling in optin-rates and sales some up to 300%.

Even now popup’s are still being used by many and they are still a very effective marketing tool especially for online forms.

So then What are Hover ads and how do they differ?

Hover ads are a little bit different because they are launched within the browser window and are not a popup in the regular sense.

Also with Hover ads the amount of customization with regards to appearance and effects that one can add to them is vast.

Unlike regular popup’s, Hover ads can be designed to totally blend in with any web page, it’s style, colours and fonts to name a few.

Web masters can also make Hover ads stand out like “tutti frutti”in other words you can make them so bright and loud that they will be noticed for maximum impact…..not only that but Hover ads can be launched using “irregular” shapes as well.

Hover ads cannot be blocked by conventional popup blockers but they can be de- activated!

Except in doing so one will also disable other essential components from their web browser that will make their web surfing feel like they were back in 1994.

The point that many people who complain about popup’s seem to forget is that they are effective.

Hover ads are not only just as effective but tremendously more flexible therefore much more powerfull so that they can be made to be very appealing, which means they have a much better chance of not getting closed.

Enter a program that creates Hover ads with ease, Hover-iT! Hover ad creator was developed with responsible marketing in mind.

The reason we made them “unblock able” was NOT to annoy the heck out of people ( Why annoy your potential clients?) but rather to give people a choice.

The problem has been that in the “frenzy” of popup killing, most of the major browsers and add on search tools have the popup blocker “enabled” automatically.

Many people, especially new surfers to the internet would not know this, and this is really NOT fair for them or those trying to promote their products from THEIR web sites

Now before some one starts to say that a visitor should NOT be subjected to this type of advertising let’s look at one issue that is really at the center here and that is…Choice!

Yes,that is right Choice, who should make the choice whether one wants to see a popup window or a Hover ad? The visitor? or the Web master? or google, microsoft and the like?

The majority of people certainly don’t like the idea of handing over their surfing decisions to the latter.

So it really comes down to the visitor or the web master.

We feel that the visitor should have the choice to disable this kind of advertising, and that the web master should have the choice of installing them on their web site.

If the visitor is so annoyed at seeing a popup on a particular web site they will do one of the following two things, close them and continue surfing or leave the web site and possibly never return.

BUT The choice should theirs!!

Hover-iT hover ad producer has some inbuilt effects that allow the web master to make the Hover ads as subtle as possible ( you can make them virtually unnoticeable) or as up front as you think will be necessary to make your offer stand out.

Hover-iT has some great pre set templates as well to make your forms and ads even more appealing.

This is the area that professional marketers are now looking to as a replacement for the now almost invisible popup.

Hover-iT producer is the BEST VALUE form money on the web right now? with Hover-iT you can:

:: Set border thickness-colour, delay timed appearance, insert HTML, Flash, Java files, forms etc.

:: Set position to appear anywhere on screen.

:: Set cookies, pre-built effects.

:: Set toollbar color, font style font colour, blend for total subtlety.

:: Add images, choose Form template, E-mail grabber template, paste code directly in it’s HTML editor, draggable, and many more features and extras….read on below.

And many more features including a timer code for timed specials and a dater code for date expiry specials…..

Hover-iT is also the best value for money in its range as well.

Marketers are looking for alternatives to popup’s and Hover ads are just the thing that have started to replace them.

Check it out!

Tony Saffioti

Hover-iT Team

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